My role as a Senior Motion Designer at Holded
Holded is an ERP, a cloud based solution that helps you manage your business in a simple way so you can take care of what really matters. As a part of the in-house marketing and design team, each project is approached with a product marketing perspective and we work within different verticals and report to various stakeholders depending on the project.
My tasks vary from video editing, content creation for social media, collaboratinga and working through cross-functional teams to create engaging ads that can be AB tested as well as taking care of in-house video productions.
Success Stories + Ads
Holded's brand is focused on having a laid back, human tone of voice so in collaboration with camping.tv we create success stories from the clients and extract ads from the different marketing purposes like retargeting, acquisition, lead generation, etc. I communicate with the external agency to propose which screens of the product work better for the narrative and animate them. We usually do about 2 success cases per quarter.
Roles I took part in, storyboard for product screens, motion.
Product Animation Screens + UI previz
I am also very familiarized with the platform because I do the animations for all things related to product news that come out through Holded's different communication channels.
Ownership of Holded Aprende
While working cross-functionaly with the CS and Data marketing teams we've created a new approach of having easily viewable video content available for the clients to understand how to use the platform. This is quite challenging as the software is always improving so coming up with a motion system that could be turned into templates was crucial to deliver high-quality content that can be easily updated. You can check more of this content on Youtube.
Roles I took part in: Project management, storyboard, set-up, video production, editing, motion, and sound editing.
Credits
Client: Holded